Catalog Description
“Survey of basic mass communication processes, including history and structure of media and media-related industries and sales, audiences, effects, careers, and future directions.”
Course Objectives
This course is a core communication course for all Communication, Digital Media, Interactive Digital Studies, Communication-Theatre Teaching, and Political Communication majors. It’s also a university elective. The course objectives are:
- To examine the history and cultural processes that shape American mass communication;
- To provide strategies for investigating the organization, politics, and economics of mass media practices and industries;
- To become more discerning media consumers, more perceptive cultural critics, and more actively engaged citizens in democratic life.
Texts/Readings
Richard Campbell, Christopher R. Martin, and Bettina Fabos, Media and Culture: Mass Communication in a Digital Age, 12th edition (New York: Macmillan – Bedford/St. Martin’s, 2019). LaunchPad for Media & Culture- 9781319289133- MAC ISBN: 9781319289133- This is the digital edition of the book, all-inclusive (that is, access comes with the class; you do not need to buy it separately – it is put on your u-bill). You may opt-out, but there are elements that are functional only with LaunchPad.
- Note on ethics: any royalties I may receive from assigning this textbook are donated to a UNI scholarship fund.
- Additional readings may be included on the course eLearning site.
Syllabus
Available on eLearning.