Information Sources for Strategic Analysis
Business Policy and Strategy

These pages are intended to help you find information needed to conduct a strategic analysis. The first two sections below focus on industries and other external environment factors, while the next two cover company organization, operations, and various other internal factors. However, many sources in these first four sections cover companies, industries, and various internal and external factors. The fifth section notes academic ethics issues such as proper citation of the sources you use for your projects.


Industry definition and analysis


Economic, legal, and other external factors


Company organization, structure, and results


Company history, operations, and other internal factors


Academic ethics

Some of the sources on these pages are available in print at Rod Library; the call numbers, such as UNI Reference Desk BF76.7 .P83 2001, are listed below such titles. Underlined sources are available through the web and can be accessed by clicking their titles; some are free or partially free for all users. Others are web resources to which Rod Library subscribes and are marked with an asterisk; only UNI students and employees may access these resources from off campus. When you access such titles from off campus, you will be prompted to enter your last name and UNI  ID number.

Links to these subscription sources can also be obtained by looking up their titles in UNISTAR, the library catalog, and via the Rod Library home page heading for Databases A-Z under Journal and Magazine Articles (Panther Prowler).

The following library user guides provide more details on information sources covering companies, industries, and other business topics. 

Accounting Industry Information Sources
Company Information Sources International Business & Economics
Economics Management
Finance, Real Estate, and Insurance Marketing 
Financial and Operating Ratios

Stan Lyle
Rod Library
May 8 , 2007