JOURNAL WORK 4

Re: Visual Literacy Chapter:

1. Thinking about the notorious Carl Jr. campaign discussed in the chapter, can you briefly describe another famous ad (perhaps within a larger campaign) that has/had a significant, deeper context--one that added other layers to the ad's overall meaning?

Re: MEDIA & SOCIETY CH. 8

1. What are C.S. Peirce's three categories of signs? what examples of each can you see around you?

2. Consider how modality influences who you believe or trust in a television show, news broadcast, or magazine article.

3. If the very next person you see were to ask you on a date, what would the exact words of your response be? Which parts of your reply might be termed "modality markers"?

MAKE SURE YOU ARE COMFORTABLE WITH THE FOLLOWING TERMS:

  • semiology
  • sign
  • signifier
  • signified
  • code
  • convention
  • denotation
  • connotation
  • iconic sign
  • indexical sign
  • symbolic sign
  • arbitrary signifiers
  • modality