JOURNAL WORK 6

Re: MEDIA & SOCIETY CH. 11

1. Your textbook talks about different kinds of discourse and gives the example of legal, medical, and religious. What other discourses can you think of?

2. As the text states, "Every person has a set of values, beliefs, and feelings that make sense to them and enable them to function in the world."  Can you recall a moment when your ideology clashed with someone elses? What was the situation?

3. What's an example of "unconscious consiousness" operating in your daily life? What ideological implications underpin this example?

4. Look back at a favorite children's book that you grew up with and think about what ideologies and discourses of class, ethnicity, gender, and the family are embedded in them. Hmmmm.....Goodnight Moon....

5. In a similar vein, think of some of your favorite children's television programs: what ideologies do they construct?

6. Look for examples of interpellation in the press, magazines, and television and discuss how these work. How are different audiences "hailed"? And how does the media interpellate people as American?

MAKE SURE YOU ARE COMFORTABLE WITH THE FOLLOWING TERMS:

  • discourse
  • dicourse analysis
  • ideology
  • interpellation
  • mode of address
  • subjectivity
  • Marxism