JOURNAL WORK 5
Re: MEDIA & SOCIETY CH. 9 1. Do you think we contribute to stereotyping when we interpret social signs and form assumptions about people based on the connotations that their appearance and possessions carry? 2. Choose an image from any magazine and work out who the inscribed reader is and how the spectator is positioned or addressed. 3. Find an advertisement that is available in several media, such as a movie trailer and a poster for the same film. In what sense can these types of publicity material be considered metonyms? Analyse whether the two versions address the audience differently and use different codes of representation. MAKE SURE YOU ARE COMFORTABLE WITH THE FOLLOWING TERMS:
Re: MEDIA & SOCIETY CH. 10 1. Pick an advertisement in a magazine (something like the Hahn ad in your textbook), or think about an ad you've seen numerous times on TV. Describe it in 3-4 sentences. Who are the characters...what roles are they playing...what sort of stereotypes can you detect? 2. Consider how the elements in the SEARCH acronym (sex and sexuality, environment, age, race and religion, class and handicap) are actually signifiers within the ad...what are they signifying? 3. How might your own experiences and ideas influence your interpretation of the ad, and affect the argument about its meaning?
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