Be familiar with ALL key terms, Chapters 6-10
Be familiar with all external reading (magazine/news articles)
Be familiar with all "boxes" within the text.
Read the instructions on the syllabus on "how to do well on the exam"
STUDY!!!!!!!!!!
Ch. 6
Cable franchising
Cable Access channels
Telecommunications Act of 1996 and the end of cable rate regulation
Niche programming vs. network programming; impact of cable on network broadcasting
Basic cable
Superstations
CNN + MTV
Premium cable: HBO
PPV and VOD
DBS (direct broadcast satellite) services
Cell Phones, mobile video. WiMax
Ownership and Cable: oligopoly/Comcast, Time Warner, AT&T, TCI
Consolidation and its effects
Viacom and ownership
CFU/Municipal cable system (e.g., the system in Cedar Falls)
Cable and democracy
Internet programming/streaming/Hulu.com
Boxes: Case Study: the United Segements of Ameria: Niche Marketing in Cable;
Case Study: ESPN: Sports and Stories
Ch. 7
Star Wars and the Blockbuster mentality
Development of film:
Edweard Muybridge/zoopraxiscope; Goodwin/celluloid
Where film fits into the timetable of media technology
Edison; Kinograph, kinoscope and kinparlors
Edison/vitascope and the Lumiere brothers/cinematograph
Importance of narratives to movies becoming mass medium; George Melies, Edwin Porter, Life of the American Fireman
Nickelodeon theaters
Edison Trust
Silent films
3 elements for vertical integration in film industry: controlling production, distribution, exhibition
Mary Pickford. Adolph Zukor and United Artists
Block booking
Movie Palaces; Paramount
Paramount decision (1948)
Hollywood Ten
Big 5, Little 3 (pre-1950s era)
Movie studio system
Al Jolson, Jazz Singer and sound
Hollywood narrative: story vs. discourse
Global cinema, Indies, and documentary
VCRs
4 key events that changed hollywood: Hollywood Ten, Paramount Decision, suburbs, television
Economics of the movie biz: how to finance a film, including product placement
Top movie theater chains
6 major film conglomerates of today
Movie revenue sources, in addition to box office receipts
Digital age in Hollywood—red camera; digital distribution, online distribution
Popular movies vis a vis democracy; consensus narrative
Ch. 8
Nellie Bly
Muckraking journalism
Colonial era: partisan press and commercial press; first newspapers
Ben Franklin
First Amendment and why it’s significant for the American press
Penny press
Jacksonian Era and male suffrage
Shift from rural to urban
Yellow journalism
“The Yellow Kid” & Outcault
Spanish American War and U.S.S. Maine
Joseph Pulitzer & William Randolph Hearst
Citizen Kane, Orson Welles and Randolph Hearst
Adolph Ochs and the New York Times: "just the facts"
Objective-style journalism
Interpretive journalism
Interpretive stories and broadcasting
(The press-radio war)
Literary Journalism
Literary journalists
Questioning the method of "objectivity"
Journalism in the age of the Internet: USA Today and online journalism)
Consensus (small town) vs. Conflict (big city) Newspapers
African American, Spanish Language, Asian American, Native American, and Underground newspapers
News and Editorial responsibilities
Wire services, Feature syndication
Challenges facing Newspapers:
declining readership; joint operating agreements; ownership consolidation; going digital, blogging
Newspapers and their long, important role in sustaining democracy.
Case study: Dorothy Day and I.F. Stone
Case Study: Newspaper Circulation Up! (for Free Papers)
Ch. 9
Cosmo!
Magasin/Magazine
Colonial magazines
Early magazines -- The North American Review (est. 1815)
Role of postal rates on magazines
Godey’s; The Nation;
The role of magazines in helping the U.S. shift to an urban, consumer society
Role of magazines in developing a consensus narrative throughout nation
Illustrations and photos
Harper’s, Ladies’ Home Journal
Muckraking journalists and muckraking magazines
General interest magazines:
Saturday Evening Post; Reader’s Digest; Time; Life
Photomagazines: Life and Look
Pass along readership
TV Guide
The Fall of General interest magazines
People
Specialization and magazines:
men's and women's; sports, entertainment and leisure; youth mags and AARP;
elite magazines; minority magazines, supermarket tabloids, online magazines, webzines
Split-run magazine editions, demographic editions
AARP: American Association of Retired Persons
Supermarket tabloids -- The National Enquirer and circulation trends
Editorial duties; desktop publishing
Editorial and Production,
Advertising and sales: regional, split-run, and demographic editions
Circulation and Distribution: evergreens/ paid circulation
Major chains and synergy
Alternative magazines (*politics)
Magazines and democracy
Case Study: the Evolution of Photojournalism
Examining Ethics: Ms. Magazine:Gloria Steinem’s critique of women’s magazines
Ch. 10
Harry Potter, Golden Compass, and the connection between books and movies
papyrus, parchment, vellum, codex
Chinese developments/bamboo
13th century paper
Illuminated manuscripts
Block printing
Moveable type: China, Korea, Germany
Gutenberg Revolution: social transformations
paperbacks, dime novels, pulp fiction
Linotype & offset lithography
The divisions of the book industry:
trade books
professional books
textbooks (where the textbook dollar goes)
mass-market paperbacks
religious books
reference books (in the age of wikipedia and apps)
university press books
Influences of tv and film
audio books
e-books
digitizing books
censorship and banned books: book challenges vs. banned books
The big book publisher companies: Random House (Bertelsmann), Penguin, Harper Collins (News Corp), Simon & Schuster (CBS Corp), Hachette
acquisitions editor duties
subsidiary rights (selling the rights to a book for use in other media)
advance money
developmental editor
copy editor
design manager
book stores and superstores
online bookstores: amazon, barnesandnoble.com
electronic books; Kindle, Sony Reader, Nook, iPad, Xoom
e-publishing
Books and democracy: surviving the challenge of visual and digital culture
Cast STudy: Comic Books: Alternative Themes, but Superheroes Prevail
Global Village: Books: Cultural Status defines market