Final Exam Study Guide
Questions:
T-F, multiple choice, matching
Know ALL key terms, Chapters 11, 12, 13, 14, and 16
Know all subheadings within every heading within every chapter, as well as all "boxes" within the text.
Review PPT, but please
donÕt think that reviewing the PPT slides is adequate studying.
Read
the instructions on the syllabus on "how to do well on the exam"
STUDY!!!!!!!!!!
You
should be able to talk circles around every single bullet point below.
CH.
11
á
The
evolution of advertising: from
bulk to packaged, branded goods
á
Patent
medicines and Department stores
á
Sell and Spin (video)
á
subliminal
advertising
á
advertising
as a means for promoting social change
á
First
advertising agencies
á
Early
ad regulation (Audit Bureau of Circulation; Fed. Trade Commission; American
Association of American Advertisers)
á
slogans
á
The
1960s and visual design/MTV
á
Mega-agency
/ Boutique agency
á
Media
selection and buying ads
á
Market
research and VALS2 psychographics
á
Demographics,
Psychographics, focus groups
á
Conventional
persuasive strategies
first person testimonial, plain folks pitch, snob
appeal, bandwagon effect, Hidden fear, irritation
á
Association
Principle / Disassociation corollary / Liberation marketing
á
Advertising
as myth: this 2
min. clip will help you
á
History
of Marlboro brand
á
Children
and advertising: program-length
commercials
á
Ads
in schools/Channel
One
á
Youth-targeted
advertising
á
Health
and advertising/processed food/ tobacco this
short video will help you
á
Stereotypes
in advertising/beauty industry/eating disorders this video
clip will help you
á
Pharmaceutical
advertising
á
1998
tobacco industry settlement
á
Product
placement in films & tv
á
AdvertisingÕs
threat to journalism
á
Internet
advertising
á
Top
5 Ad firms
CH.
12
á
How
PR saved denim in the U.S.
á
P.T.
Barnum and Buffalo Bill and the railroad industry
á
Publicity
agents
á
Jumbo
the elephant
á
Ivy
Ledbetter Lee / Edward Bernays
á
pseudo
events: manufacturing news
á
Code
of Ethics
á
The
Six functions of public relations:
writing/editing
media relations
special events
research
community/consumer relations
gov. relations/lobbying
á
Press
releases and VNRs
á
Government
relations and the case of Burson-Marsteller and the Royal Family of Kuwait
á
Tensions
between journalism and PR
PR professionals undermining facts/blocking access
á
Managing
the press
á
ÒFlackÓ
á
Crisis
management: the 1989 Exxon Valdez
oil spill and the 1982 Johnson & Johnson Tylenol poisoning
á
The
Gap
The 5 top PR firms in the world
PR and democracy
CH.
13
á
Monopoly
/ Oligopoly / Limited competition (3 common organizational structures)
á
Top
10 media coÕs in world
á
Synergy
á
Global
markets and specialization
á
Disney
as a postmodern conglomerate
á
Conglomeration
and anticompetition
á
Conglomeration
and information control
á
Stories
we didnÕt hear about: Telecommunications Act of 1996; Extension of copyrights;
Disney and pedophelia
á
Anti-Trust
Laws (and their limits)
á
Characteristics
of the global marketplace (synergy; unidentified subsidiaries; market
expansion)
á
Consumer
choice vs. consumer control
á
Cultural
imperialism
á
Defenses
and criticisms of conglomeration
á
Political
ads and democracy
Media Reform Movement
CH. 14
- Scott McClellan and the “broken Washington political system”
- What is news? Newsworthiness: timeliness, proximity, prominence, human interest, consequence.
- The value of “neutrality” in boosting credibility and sales
- Neutral journalism as a subjective process
- Bias in reporting in the news?
- Ethical predicaments in modern journalism: deploying deception; invading privacy; conflict of interest
- Resolving ethical predicaments
- 4 conventions of objective journalism: focusing on the present, relying on experts, balancing story conflict, acting as adversaries
- Inherent biases of “objective” style journalism
- Reporters as stenographers / the case of Richard Jewell
- Differences between Print and TV news
- Internet challenges to journalism
- News and the visual in the digital age
- Fake news and John Stewart
- Journalism’s role in terms of social responsibility and deliberative democracy
CH.
16
á
Creative
Commons
á
John
MiltonÕs Areopagitica (1644)
á
Four
models for expression and speech
á
Authoritarian
á
Communist
á
Libertarian
á
social
responsibility (this is the model in the USA)
á
Censorship
/ prior restraint
á
Pentagon
Papers
á
Progressive
Magazine case
Unprotected
forms of Expression
á
Copyright,
fair use, parody
á
Libel
for private and public figures
á
Defenses/exceptions
to libel charges
á
The
right of privacy
á
Obscenity
á
Three
standards of obscenity
á
1st
Amendment vs. 6th
á
Gag
orders and shield laws
á
Courtroom
cameras
á
Film
and the 1st Amendment
á
boxing
films and Jack Johnson
á
Mutual
v. Ohio, 1915
á
film
review boards
á
industry
self-regulation
á
Motion
Picture Production Code
á
Movie
ratings
á
Airwave
Regulation/Expression
á
Red
Channels
á
Print
vs. broadcast and 1st Amendment protection
á
Dirty
words (if it doesnÕt
offend you, look at thisÑthere are swearwords)
á
Section
315
á
The
Demise of the Fairness Doctrine
á
Communication
policy and the Internet
á
Watchdog
citizens