CHAPTER 12 and 13 QUESTIONS

 

This question relate to CH. 12

1. What do you think of when you hear the term "public relations"? What images come to mind? Where did these impressions come from?

2. What are the 6 PR practices in the performance of public relations. Was there one practice that you didn't know about and surprised you?

These questions relate to Ch. 13

3. How are the three basic structures of mass media organizations--monopoly, oligopoly, and limited competition--different from one another?

4. Why has the government de-emphasized deregulation at a time when so many media companies are groing so large?

5. Are you exposed to the popular culture from other countries Why or why not? Do you read international news? Why or why not?