CHAPTER 1 QUESTIONS

1. Define culture, mass communication, and mass media, and explain their interrelationships.

2. Waht are the key technological breakthroughs that accompanied the transition to the print, electronic, and digital eras? Why were these significant?

3. Explain the linear vs. the cultural model of communication.

4. What is the critical process and why is it important?

5. What are the chief differences between modoern and postmodern values?

6. Using music or television as an example, identify a performer or program you once liked but grew away from as you got oler and your tastes changed. Why do you think this happened? Do you think your early interests in popular music or television have had an impact on shaping your identity? Explain.

7. Make a crtiical case either defending or condemning Jersey Shore, The Wendy Williams Show, SpikeTV shows like Pros vs. Joes, a hip-hop group, a Bollywood movie, a soap opera, or TV news coverage. Use the five-step critical process to develop your position.