Dr. Marshall McLuhan
"The Medium is The Massage/Message"


The medium is the massage

All media work us over completely. They are
so persuasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.


All media are extensions of
human faculty--psychic or physical

The wheel is an extension of the foot 
The book is an extension of the eye

Clothing is the extension of the skin

Electric circuitry, is an extension of the central nervous system
 Back to the Main Page