Interactive Paradigm

There are three levels of interactivity, in order of sophistication these are; navigational, functional, and adaptive; each of which builds on the previous level. Interactivity is a foundational paradigm for the WEB, as it always offered navigational interactivity and the potential for adaptive. Functional interactivity became possible in 1993 with the development of the Common Gateway Interface (CGI) by Rob McCool.

 It is these three levels of interactivity that make the WEB a very cool media in the McLuhanistic sense. Fused with the nonlinearity of the hypertext paradigm, interactivity helps us to break the intellectual stranglehold of the print paradigm. The ultimate expression of interactivity is found when all the key paradigms converge with adaptive interactivity to form what I term hyperadaptivity.


WEB Paradigm Why. Media Theory. History and Prehistory Print Paradigm.
Multimedia Paradigm. Hypertext Paradigm. Docuverse Paradigm. Interactive Paradigm. Conclusions
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