It is these three levels of interactivity that make the WEB a very cool media in the McLuhanistic sense. Fused with the nonlinearity of the hypertext paradigm, interactivity helps us to break the intellectual stranglehold of the print paradigm. The ultimate expression of interactivity is found when all the key paradigms converge with adaptive interactivity to form what I term hyperadaptivity.
WEB Paradigm | Why. | Media Theory. | History and Prehistory | Print Paradigm. |
Multimedia Paradigm. | Hypertext Paradigm. | Docuverse Paradigm. | Interactive Paradigm. | Conclusions |